Essays about: "virtual-goods"

Showing result 1 - 5 of 6 essays containing the word virtual-goods.

  1. 1. How do people evaluate virtual goods in social media? The case of Dota 2

    University essay from Uppsala universitet/Människa-datorinteraktion

    Author : Denis Bulygin; [2019]
    Keywords : virtual-goods; virtual-consumption; online games; purchase; evaluation;

    Abstract : Virtual purchases are the main source of revenue for developers of F2P games being a market with expected 17.4 billions of dollars volume in 2019. Despite the broad scope of research of virtual purchases, it is still unclear how the player evaluate non-functional goods. READ MORE

  3. 2. Microtransactions and lotteries in video-games

    University essay from

    Author : Simon Barkman; Marcus Mattsson; [2019]
    Keywords : Microtransactions; Hedonic-motivation systems adoption model; HMSAM; Hedonic motivations; Cognitive absorption; Loot boxes; Freemium; Virtual goods;

    Abstract : Microtransactions are part of a business model used almost extensively in the video-gaming industry where developers offer virtual goods or features via micropayments. The concept is relatively new and still unknown to many but deeply rooted in modern video-game developers’ business strategies. READ MORE

  4. 3. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hristiana Dyulgerova; Paraskevi Devreli; [2019]
    Keywords : impulse buying; impulse purchases; video games; virtual goods; free-to-play games; Business and Economics;

    Abstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE

  5. 4. Virtual Goods in Online Games - A study on players’ attitudes towards Lootboxes and Microtransactions in Online Games

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Daniel Nielsen; [2018]
    Keywords : Games; Players; Game Design; Microtransactions; Lootboxes; Tactics; Strategies; Attitudes;

    Abstract : The aim of this thesis is to investigate players’ attitudes towards microtransactions within online games. The thesis is based on a multi-method approach combining the following methods: focus group-interviews, interview questions posed to hosts of a podcast, for then to discuss in their episode, and a survey. READ MORE

  6. 5. Microtransactions : A Study of Consumer Behavior and Virtual Goods/Services Among Students at Linköping University in Sweden

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Brian Artz; Alex Kitcheos; [2016]
    Keywords : Microtransaction; Consumer Behavior; Ego Depletion; Extended Self; Perceived Value; Pricing; Functionality;

    Abstract : Within the realm of applications, a relatively new payment form has emerged: called Microtransactions. These small one-time payments (less than 10 Euros) offer an addendum to an existing app, service, or game. READ MORE