Female Entrepreneurship in Russia: Women Wanted!

Abstract: Female entrepreneurship, as a subject of the academic research, has gained a lot of popularity in the recent years. A considerable amount of attention to this field has been caused by the growing recognition that female entrepreneurship has a profound impact on the economic development. Nevertheless, the potential of female entrepreneurs is far from being fully realized in many economies. Having chosen Russia as the area of investigation, the researchers intend to examine female entrepreneurship and discover specific obstacles contained in it. Therefore, this study aims at discovering preventing factors that dissuade Russian women from stepping into entrepreneurship. For the purposes of this work,qualitative research approach is followed, with the actors view and qualitative content analysis being applied. Case studies and interviews are used to collect data about female entrepreneurs' opinion on the general state of female entrepreneurship in Russia, their attitudes toward it and assumptions about existing barriers.               The results of the research demonstrate that distinguished and describedbarriers of female entrepreneurship hold different level of influence. The researchers also emphasize that actual barriers do not fully comply with those that are generally perceived by Russians and broadly described by scholars. From the study it is revealed that the most influential barriers are the following: managerial incompetence together with financial illiteracy, mistrust to the government and the myth of female entrepreneurship, with corruption and social prejudices being of less significance. The conclusion can also be drawn that the revealed myth of female entrepreneurship influences women's attitude towards entrepreneurship in Russia to much more extent than other obstacles. Some recommendations regarding possible alterations to current state of female entrepreneurship in Russia as well as suggestions to future female entrepreneurs, such as improving entrepreneurial environment, educational toolkit for female entrepreneurs, the importance of telling inspirational stories, are presented.