In-House VS Outsourcing – Organizing Real Estate Management

Abstract: Since the financial- and real estate crisis in 1990-1993, the Swedish real estate market has changed a lot. Companies that earlier considered themselves as technical-oriented has shifted towards being service-oriented with increased customer focus, which in turn has amplified the competitiveness within the industry. The organizational development in the Swedish real estate business has historically been neglected compared to other industries, but has changed as an effect of the increased competitiveness. There are organizational variations between companies operating on the Swedish real estate market where each company’s perception of optimal organizational structure affects the organizational operations and ultimately the profitability of the firm. This master thesis investigates how organizational differences, in terms of real estate management, between Swedish real estate companies impact the competitiveness of the firm.