Inspirational Filter Application for Fashion E-Commerce

Abstract: Electronic commerce is becoming a growing industry as information technology has been gradually diversifying the business industry. As a result, there is greater competition between online businesses to attract and retain customers. To overcome this challenge, it is proposed that by implementing a new Inspirational Filter Application to a company’s web store’s filter will increase the growth of returning costumers. This new application is based on loose filters, which goes beyond traditional sorting mechanisms based on color and size. This technology expands searches into inspirational categories such as occasion, material and style, allowing the customer to online shop with greater variety and efficiency. By developing this application alongside with Scandinavian web shop, Boozt Fashion AB, the success rate is tracked after the establishment of this application.