Behavoral Intention to Adopt Internet Banking

Abstract: The purpose of this thesis is to describe customers’ acceptance of internet banking by identifying factors that explain their intention to use internet banking services in Nigeria. Online banking services have gained increased popularity around the world, however in Nigeria it is a fairly new phenomenon. Online banking service is a part of the e-banking bundle and it is an alternative means of offering the customers expedited self-controlled transactions, using the internet as the medium for the transaction. In today’s reality, banks view internet banking as a powerful ‘value added’ tool to attract and retain new customers.
This study highlights the trends and seeks to identify the factors that influence the customer’s intention towards adopting internet banking services. The overall result will be determined after an in-depth quantitative analysis to know the factors that affects these attitudes.
The information used to write this study was gathered from surveys, books and online data bases.
The result of the study indicates that the customers of knowledge of computers and gender have no influence on intentions to use internet banking. In addition the study was not able to validate some of UTAUT model propositions using the multiple linear regression analysis; however judging from the simple linear analysis most of the UTAUT proposition was validated except the social influence variable which was shown to have no effect on the intention to use internet banking.