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  1. 1. Investor distraction during the Swedish summer and stock market under-reaction to companies’ earnings releases

    University essay from Företagsekonomiska institutionen

    Author : Alyssa Guscott; My Bach; [2011]
    Keywords : investor distraction; investor inattention; Post Earnings Announcement Drift; PEAD; under-reaction; earnings surprise; SUE; summer; seasonal effects; buy and hold abnormal returns; abnormal returns; BHAR;

    Abstract : This paper investigates whether greater investor distraction on the Swedish stock market during the summer months of June, July and August leads to a more pronounced post earnings announcement drift (PEAD) effect, during the ten year period between 2000 and 2009. PEAD is an anomaly whereby the information contained in earnings announcements is not immediately or completely incorporated into stock prices, in the cases where the announcement contains an ‘earnings surprise’. READ MORE