Essays about: "Amy Errmann"
Found 1 essay containing the words Amy Errmann.
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1. The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Challenger branding is a phenomenon that is gaining significant exposure in academia. However, most research on this branding approach relates to a practical or technical knowledge interest, ignoring the counter-hegemonic critique that exemplifies challenger branding. READ MORE
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