Essays about: "Andrea Bergsten"

Found 1 essay containing the words Andrea Bergsten.

  1. 1. The Importance of Values in Purchaser Choice : the Interaction of Supplier and Purchaser

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Marcus Lilja; Andrea Bergsten; [2009]
    Keywords : Values; Purchaser Choice; Business to Business;

    Abstract : This paper is based on the concept that Values drive value, a theory investigated by Bo Enquist and his colleagues at CTF in Karlstad. Our research attempts to see if the values of a supplier really matter to the purchaser. READ MORE