Essays about: "Anette Karphammar"

Found 1 essay containing the words Anette Karphammar.

  1. 1. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anette Karphammar; Maria Behrns; [2018]
    Keywords : ;

    Abstract : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. READ MORE