Essays about: "Anna af Ekenstam"

Found 2 essays containing the words Anna af Ekenstam.

  1. 1. Cereal Couture Meets Social Networks : A case study on me&goji using Social Networks as a marketing tool to communicate their Value Proposition

    University essay from Företagsekonomiska institutionen

    Author : Anna af Ekenstam; [2009]
    Keywords : Online Social Networks; Innovations; Adoption Rate; Product Value; Perceived Attributes;

    Abstract : The cereal couture company, [me] & goji, is the dream of three young entrepreneurs. They were the first online company ever to provide the U.S market with customized cereal mix. READ MORE

  3. 2. Freestarters : - A Study On Online Businesses Starting Up With No Revenue During a Limited Period of Time

    University essay from Företagsekonomiska institutionen

    Author : Linus Holmsäter; Anna af Ekenstam; [2009]
    Keywords : ;

    Abstract : This study finds that online businesses may benefit from non-monetary value generated when starting up by not incurring any revenue for a limited period of time. The conclusion is supported by a combined set of previous research and qualitative data from initiated sources, and demonstrated by Swedish online video-editing company JayCut. READ MORE