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1. 1. PRODUCT RED An organization on the global civil society arena and the global market arena

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Annette Lennartsson; [2007]
   Keywords : PRODUCT RED; the Global Civil Society; the Global Market; Consumerism; Consumer Power; Political and administrative sciences; Statsvetenskap; förvaltningskunskap; Law and Political Science;

   Abstract : PRODUCT RED is an aid organization that defines itself as a business strategy. PRODUCT RED's goal is to create a sustainable flow of capital from the private sector to the Global Fund to aid women and children suffering from HIVAIDS in Africa. READ MORE