Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 86 essays containing the words a study on consumer perception towards.

  1. 1. Packaging for Plant-based protein diets - Exploring the requirements from the consumer and industry perspective

    University essay from Lunds universitet/Förpackningslogistik

    Author : Revathi Saravana Kumar; [2021]
    Keywords : Technology and Engineering;

    Abstract : The sustainable production and consumption of foods is gaining traction and globally, it is believed that there is nutritional transitional taking place from animal-based protein to plant-based protein. Product requirements, supply chain conditions, and consumption patterns for animal-based proteins and plant-based proteins will vary. READ MORE

  2. 2. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  3. 3. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vladislav Galkin; Christopher Kewenter; [2021]
    Keywords : Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Abstract : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. READ MORE

  4. 4. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  5. 5. Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Edwin Panboon; Jean-Philipe Wahlgren; [2021]
    Keywords : Executional Greenwashing; Greenwashing; Consumer Psychology; Environmental Concern; Environmental Knowledge; Sincerity; Calmness; Natural; CSN Model;

    Abstract : With society's growing concern of the environmental impact that consumerism has today, consumers are more aware than ever of how their consumption habits affect their surroundings. This study is based on the consumer's journey of choosing products based on their environmental impact and the complications of it. READ MORE