Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 104 essays containing the words a study on consumer perception towards.

  1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  2. 2. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

    University essay from Umeå universitet/Företagsekonomi

    Author : Aline Smeeckaert; Baptiste Martin; [2022]
    Keywords : Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

    Abstract : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. READ MORE

  3. 3. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Hala Tarabishi; [2022]
    Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

    Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE

  4. 4. Människors inställning till fiskvälfärd

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Maria Eriksson; [2022]
    Keywords : attityd; konsumentmakt; djurvälfärd; djurskydd; bedövning; slakt; fiske;

    Abstract : Animal welfare is a question of increasing importance for consumers around the world. Consumers’ attitudes toward animals are important drivers when it comes to safeguarding factors in the welfare of farm animals. Fish is an animal that man benefits from in several ways. READ MORE

  5. 5. The Instant Need to Shop

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Siri Lindgren; Louise Borg; [2022]
    Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

    Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE