Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 53 essays containing the words a study on consumer perception towards.

  1. 1. Are edible insects the new black? An exploratory study assessing Danish children’s perception of edible insects

    University essay from Lunds universitet/LUCSUS

    Author : Anita Geertsen; [2019]
    Keywords : Edible insects; entomophagy; adolescents; perceptions; meat alternative; barriers to adoption; Social Sciences;

    Abstract : The consumption and production of livestock have a negative impact on the environment and climate. In many Western countries, the consumption is particularly high and it is expected to increase globally. This increase will lead to further pressure on already stressed planetary boundaries. READ MORE

  2. 2. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  3. 3. Measuring the effect of esport sponsorships on brand equity and purchase intentions

    University essay from Södertörns högskola/Företagsekonomi

    Author : Kevin Shaw; [2019]
    Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

    Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

  4. 4. International Students’ Perception of Risk and Safety when Travelling : Case Study on students of Dalarna University, Borlange, Sweden

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Naseef Rahman; [2018]
    Keywords : International Student traveller; Perception; Risk; Safety and Security; Thematic Analysis; Semi-Structured Interview; Avoiding Risk; Travelling safety concern.;

    Abstract : International students are becoming a more and more attractive group for tourism agencies, and for those responsible for regional development, some study is warranted to explore how one may effectively recognize their preferences, wants, needs, and constraints to draw their attention towards the destination or to experience tourism firm’s offerings specially in this research about their perception about risk, safety and security during their travelling. Perception of risk, safety and security of a tourist destination may create a broader platform of preferences, and associated constraints. READ MORE

  5. 5. Advantageous for Who? : A Study of How Delivery and Return Policies Affect Customer Perception of Multichannel Retailers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Niklas Heed; Jakob Granlund; [2018]
    Keywords : Delivery; Returns; Brand Image; Brand Loyalty; Multichannel Retailer;

    Abstract : In today’s retail landscape, the goal of retaining loyal customers is a pivotal part of success. Multichannel retailers offer an extended service package which increases the chances of totally satisfied customers, a requirement for loyalty. In 2017, 20-30 percent of all purchased e-commerce goods were returned. READ MORE