Essays about: "a study on consumer perception towards"

Showing result 1 - 5 of 73 essays containing the words a study on consumer perception towards.

  1. 1. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Exploring off-grid electricity production in Sweden: Benefits vs costs

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Jesper Björkman; Simon Lundqvist; [2020]
    Keywords : Battery storage; Grid defection; Grid parity; Grid tariff; HOMER Pro; Hydrogen storage; Off-grid; Off-grid applications; Partially off-grid; Prosumer; Prosumer household; Self-sufficient household; Socio-technical change; Socio-technical systems; Solar PV; Sweden; Utility death spiral.; Batterilagring; Delvis Off-grid; Grid paritet; Off-grid; Prosument; Vätgaslagring; Självförsörjande hushåll; Socio-tekniska förändringar; Socio-tekniska system; Solpaneler; Sverige;

    Abstract : Over the past decade, technologies that facilitate household electricity production and storage have seen a rapid development along with a significant cost reduction. Research points to an increased share of household-produced electricity within the existing national grids across the globe. READ MORE

  3. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  4. 4. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Carl Jacobsson; Jens Hedström; [2020]
    Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

    Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE

  5. 5. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE