Essays about: "Annika Lenart"

Found 1 essay containing the words Annika Lenart.

  1. 1. I changed my mind : A study of product returns; how they can be managed to create opportunitites and lower costs

    University essay from Handelshögskolan BBS

    Author : Annika Lenart; [2008]
    Keywords : Returns Management; Reveres supply chain management; Customer needs; Consumer buying behavior; Resources; Capabilities; Opportunities; Costs;

    Abstract : “I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. READ MORE