Essays about: "Art infusion"
Found 1 essay containing the words Art infusion.
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1. Art or Design: Art Infusion in Product Design
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In this paper, we seek to reach further insights into the concept known as art infusion. More specifically, we seek to study whether the framing of a product's design as art in advertising will affect consumers' perception and evaluation of that product. READ MORE
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