Essays about: "Advertising"

Showing result 1 - 5 of 558 essays containing the word Advertising.

  1. 1. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Nils Bure; Axel Pahne; [2019]
    Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE

  2. 2. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2019]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  3. 3. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Stina Hansson; Greta Linander; [2019]
    Keywords : Purpose-driven advertising; Goodvertising; CSR advertising; Social effects of advertising; Value theory;

    Abstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE

  4. 4. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  5. 5. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Olausson; [2018]
    Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

    Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE