Essays about: "Advertising"

Showing result 1 - 5 of 560 essays containing the word Advertising.

  1. 1. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Nils Bure; Axel Pahne; [2019]
    Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE

  2. 2. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Alice Gemvik; Christian Thorwid; [2019]
    Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

    Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE

  3. 3. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jakob Holmberg; [2019]
    Keywords : advertising; language; English; Swedish; purchase intention; modernity;

    Abstract : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. READ MORE

  4. 4. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

  5. 5. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Stina Hansson; Greta Linander; [2019]
    Keywords : Purpose-driven advertising; Goodvertising; CSR advertising; Social effects of advertising; Value theory;

    Abstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE