Essays about: "Advertising"

Showing result 1 - 5 of 724 essays containing the word Advertising.

  1. 1. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Byström; Malin Ficks; [2021-07-07]
    Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Abstract : The practice of project management has been used by organizations for many yearsand different philosophies have emerged. Among the philosophies is both traditionaland modern project management as well as project management practicesintegrating sustainability. However, its implications for smaller and creativeorganizations are limited in research. READ MORE

  2. 2. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Arshya Keshavarzi; [2021-07-02]
    Keywords : Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  4. 4. Enamelled steel

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Johannes Postlmayr; [2021-01-05]
    Keywords : Enamelled Steel; Glass on metal; Enamel; Emaille; Emalj; Enamelware; Kitchenware; Householdware; Hollowware; Public health; Lead-poisoning; Industrial Revolution; Design; Functionalism; Gestaltung; Gestaltning; Contemporary Sculpture; Applied craft; Object art; CAD; CNC water-jet cutting; Augmented reality;

    Abstract : This exam project is about a material that developed with the rise of the industrial revolution, became almost obsolete in recent decades, and that I now use in the field of applied art, craft, and design.Enamelled steel is a material mostly known for its use in domestic kitchenware and colourful road and advertising signs. READ MORE

  5. 5. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE