Essays about: "Advertising"

Showing result 1 - 5 of 739 essays containing the word Advertising.

  1. 1. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Tamar Samkharadze; [2021-09-13]
    Keywords : Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

    Abstract : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. READ MORE

  2. 2. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Byström; Malin Ficks; [2021-07-07]
    Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

    Abstract : The practice of project management has been used by organizations for many yearsand different philosophies have emerged. Among the philosophies is both traditionaland modern project management as well as project management practicesintegrating sustainability. However, its implications for smaller and creativeorganizations are limited in research. READ MORE

  3. 3. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Arshya Keshavarzi; [2021-07-02]
    Keywords : Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  5. 5. Enamelled steel

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Johannes Postlmayr; [2021-01-05]
    Keywords : Enamelled Steel; Glass on metal; Enamel; Emaille; Emalj; Enamelware; Kitchenware; Householdware; Hollowware; Public health; Lead-poisoning; Industrial Revolution; Design; Functionalism; Gestaltung; Gestaltning; Contemporary Sculpture; Applied craft; Object art; CAD; CNC water-jet cutting; Augmented reality;

    Abstract : This exam project is about a material that developed with the rise of the industrial revolution, became almost obsolete in recent decades, and that I now use in the field of applied art, craft, and design.Enamelled steel is a material mostly known for its use in domestic kitchenware and colourful road and advertising signs. READ MORE