Essays about: "Attention-seeking function"

Found 1 essay containing the words Attention-seeking function.

  1. 1. The language of non-commercial advertising: A pragmatic approach

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Anna Rath Foley; [2020]
    Keywords : Advertising; Attention-seeking function; Informing function; Non-commercial advertising; Persuading function; Pragmatics; Relevance Theory;

    Abstract : The current study has explored the language of 30 non-commercial advertisements, both quantitatively and qualitatively, within the framework of pragmatics. The main incentive was to conduct an investigation into how the advertiser working with such a philanthropic genre employs attention-seeking, informing and persuading functions when she communicates with her audience. READ MORE