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1. 1. Personality Traits and Ad-block Use : A descriptive investigation of personality traits among ad-block users

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : August Bergsten; [2021]
   Keywords : Personality trait; Ad-block; ad avoidance; Big Five Inventory; Ineffective Marketing;

   Abstract : Advertisements have been in digital media for most of its lifetime. They have, however, been increasing with the years and more people are finding the number of advertisements to be excessive. Online users have therefore taken to avoiding advertisements by installing ad-blockers. READ MORE