Essays about: "thesis about correlation study"

Showing result 1 - 5 of 116 essays containing the words thesis about correlation study.

  1. 1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  2. 2. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  3. 3. Native advertising : from a consumer perspective

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Elin Lindmark; Elin Millberg; [2018]
    Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

    Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

  4. 4. The impact of corporate social responsibility on short-term profitability

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvin Ismayilov; Masood Salman Meo Rajput; [2018]
    Keywords : CSR; CFP; profitability; agency theory; stakeholder theory; stakeholder theory; legitimacy theory; environmental policy;

    Abstract : Every actor of the society has its own expectations about the companies. Shareholders are interested in the maximization of the profitability, managers are interested in sustainability, and partners are interested in fulfilment of the business ethics. READ MORE

  5. 5. Gender (in)equality and electoral violence : A cross-national study in sub-Saharan Africa, 1990-2008

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Cornelia Norman; [2018]
    Keywords : elections; violence; gender equality;

    Abstract : This paper examines to what extent gender equality correlates with electoral violence, through a quantitative study of 220 elections that have taken place in sub-Saharan African countries between 1990 and 2008. As such, it has a two-folded purpose. READ MORE