Essays about: "Bachelor Thesis in Business Administration"

Showing result 16 - 20 of 112 essays containing the words Bachelor Thesis in Business Administration.

  1. 16. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Joar Pousette; Akimova Daria; ZEHRA OTRAKCI; [2023]
    Keywords : CSR; Crisis management; Fashion;

    Abstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE

  2. 17. Harnessing the Power : Exploring Opportunities and Challenges for Successful AI Adoption in Organizations

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Axel Bodén; Gustav Dahlstedt; [2023]
    Keywords : Artificial intelligence; Management; Adoption; AI Implementation;

    Abstract : ABSTRACT Date: 2023-05-31 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalens University Authors:  Axel Bodén   Gustav Dahlstedt   (99/08/12)   (99/03/01) Title: Harnessing the Power: Exploring Opportunities and Challenges for Successful AI Adoption in Organizations Supervisor: Ali Farashah Keywords: Artificial intelligence, Management, Adoption, AI Implementation Research Questions: 1. What are the key challenges and opportunities faced by organizations when adopting Artificial Intelligence technologies? 2. READ MORE

  3. 18. LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Karl Isaksson; João Vitor Barroso França; Alex Josefsson; [2022]
    Keywords : Northvolt; Lithium-Ion Battery; SDG; Sustainability; Clean energy;

    Abstract : Date:                                       2022-06-01 Level:                                      Bachelor thesis in Business Administration, 15 cr Institution:                              School of Business, Society and Engineering, Mälardalen University Authors:                                 João Vitor Barroso França          Karl Isaksson            Alex Josefsson                                                 (99/04/01)                                (97/10/31)                 (95/09/08) Title:                                        LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt Supervisor:                              Konstantin Lampou Keywords:                               Northvolt, Lithium-Ion Battery, SDG, Sustainability, Clean energy Research question:                  How does a company in the Lithium-Ion Battery Industry contribute to affordable and clean energy for all? The case of Northvolt Purpose:                                  The purpose of this study aims at understanding what values and implementations Northvolt has in its business to integrate targets from the UN’s SDG number seven. Because of the complexity of the research area, the authors adopted an extensive literature review on articles concerning corporate social responsibility (CSR), sustainable development (SD), and Lithium-Ion batteries. READ MORE

  4. 19. The impact of artificial intelligence on digital marketing

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Abdulmoaz Alkhayyat; Ahmed Mohamud Ahmed; [2022]
    Keywords : ;

    Abstract : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. READ MORE

  5. 20. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
    Keywords : ;

    Abstract : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. READ MORE