Essays about: "CSR"

Showing result 1 - 5 of 885 essays containing the word CSR.

  1. 1. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. CSR is more than PR - Consumer perception of digital sustainability communication from fast fashion brands

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Hafström; Antonella Shahin; [2020-06-23]
    Keywords : Corporate social responsibility; brand credibility; digital communication; sustainability; fast fashion brands;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  4. 4. ‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs

    University essay from Malmö universitet/Kultur och samhälle

    Author : Klara Wellén; [2020]
    Keywords : Corporate Social Responsibility; IKEA; Corporate narratives; Social entrepreneurship;

    Abstract : Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepreneurs, claimed by IKEA as a win-win. READ MORE

  5. 5. Board composition and CSR performance is Swedish Listed firms : Board insiders, ownership concentration and CSR performance

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Umer Adeel; Francisca Fonkeng Awung; Mehwish Haider; [2020]
    Keywords : Board composition; Corporate social Responsibility; insiders; ownership concentration;

    Abstract : It is no longer surprising that attention paid to corporate social responsibility (CSR) has increased lately, which could be due to the fact that firms action have negative or positive impacts on their stakeholders–employees, customers, investors, suppliers and community. It is the board responsibility to ensure firms pay attention to CSR matters, therefore, board composition will relatively play significant role in CSR implementation. READ MORE