Essays about: "Beatrice Svensson"

Showing result 6 - 6 of 6 essays containing the words Beatrice Svensson.

1. 6. Sustain for the future : How to gain competitive advantage from sustainability on the Chinese market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Fanny Arturén; Alexandra Panovici; Beatrice Svensson; [2016]
   Keywords : Sustainability; Triple Bottom Line; Stakeholders; Competitive advantage; China; Swedish companies;

   Abstract : Working actively with sustainability can give opportunities for Swedish companies to gain competitive advantage on the Chinese market. Even if sustainability still is a fairly new phenomenon in China, the demand is there, which provides opportunities to exploit, which in turn generate benefits that lead to competitive advantages.  .. READ MORE