Essays about: "Best-Worst Scaling Method"

Found 1 essay containing the words Best-Worst Scaling Method.

  1. 1. Factors influencing the choice of brands of music services among Russian consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Kseniia Gunko; [2019]
    Keywords : Discrete Choice Models; Multinomial Logit; Best-Worst Scaling Method; Music Streaming Services; Brands;

    Abstract : This paper examines the attitude of consumers towards music streaming services in Russia. The main goal of the research is to define the level of preferences of different features of the services and to match them to the brands present in the market. READ MORE