Essays about: "Brand protection"

Showing result 1 - 5 of 49 essays containing the words Brand protection.

1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

3. 2. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zarin Tasnime; Christine Buckley; [2023]
   Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

   Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

4. 3. Protecting the Red Sole - A Comparative Study between EU and US Trademark Protection of Colours and Shapes in the Fashion Industry

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Natalin Yousef; [2022]
   Keywords : Intellectual Property Law; Fashion Law; Trademarks; United States; European Union; Christian Louboutin; Shape; Pattern Marks; Shape Marks; Law and Political Science;

   Abstract : This thesis does describe and analyse the extent of protection of the Christian Louboutin trademark. The registration of trademarks is crucial for the fashion industry, in order to ensure the legacy of the brand and to gain economic value on the investments made. READ MORE

5. 4. A Label with a Price: The Effects of Refugee Labeling on Human Security of the Rohingya Refugees in Malaysia & Thailand and Venezuelan Refugees in Colombia & Peru

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Karenina Shevayarra Firdaus; [2022]
   Keywords : refugee; refugee labeling; Rohingya; Venezuelan; human rights; human security;

   Abstract : The politics of labeling is not a brand-new discussion in the political science field, however, the discussion on refugee labeling in the Global South context is barely discussed. The Rohingyas and the Venezuelans fled their countries to avoid persecution and other human rights violation happening in the countries. READ MORE

6. 5. YouTube Family Vlogging as a Promoter of Digital Child Labour : A Case Study on ‘The Bucket List Family’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2022]
   Keywords : YouTube; Family Vlogging; Digital Child Labour; Exploitation; Children’s Rights; Attention Economy; Privacy; Digital Footprints; Surveillance;

   Abstract : Over the past decade, there has been a considerable rise in popularity of family vlog channels on YouTube. However, these videos have been receiving growing criticism for hosting the children as the main ‘stars’. READ MORE