Essays about: "marketing relacional"

Found 2 essays containing the words marketing relacional.

1. 1. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain

   University essay from SLU/Dept. of Economics

   Author : Frida Magnusson; [2015]
   Keywords : Chile; collaborations; Fairtrade; forest products; FSC; functioning; sawn wood; structure; value based; value chain;

   Abstract : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. READ MORE

3. 2. Milk With Soda : A Minor Field Study on the Chemical Companies’ and Distributors’ Role in the Usage of Pesticides in the Rice Cultivation, Tarapoto, Peru

   University essay from Institutionen för ekonomi och företagande

   Author : Agneta Andersson; [2006]
   Keywords : pesticides; chemical companies; agrochemical distributors; agrostores; corporate social responsibility; relationship marketing; Tarapoto; Peru; pesticidas; compañías químicas; distribuidores de agroquímicos; agroveterinarios; responsabilidad social; marketing relacional; Tarapoto; Peru;

   Abstract : There are great problems of pesticide poisonings in the rural parts of the developing countries. Although these countries only use 25 percent of the world’s pesticide production they suffer from 99 percent of the deaths due to pesticide poisoning. READ MORE