Essays about: "Customer Judgements"

Found 5 essays containing the words Customer Judgements.

  1. 1. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  3. 2. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Silvia Pilar Cano Casas; Eugènia Valls Llufriu; [2022]
    Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

    Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

  4. 3. Developing a selection of credit scoring models based on customer data

    University essay from KTH/Matematisk statistik

    Author : Thomas Eriksson; Tomas Petkov; [2019]
    Keywords : ;

    Abstract : Consumer credits are becoming increasingly popular and widespread in Sweden, with many actors trying to establish themselves on the market. In this thesis, we develop a selection of quantitative models for credit scoring, based on logistic regression and decision trees. READ MORE

  5. 4. Self-Service Technologies : What Influences Customers to Use Them?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bawan Saeid; Elma Macanovic; [2017]
    Keywords : Self-Service Technology; Private Self-Service Technology; Perceived Control; Perceived Convenience; Hedonic Value Judgments; Utilitarian Value Judgements; Decision to Use;

    Abstract : Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. READ MORE

  6. 5. Evaluationof IT-investments : A case study of the PENG-model

    University essay from IHH, Informatik

    Author : Daniel Wredenberg; Marcus Bengtsson; [2008]
    Keywords : PENG; IT-evaluations; Benefit-evaluations; PENG; IT-utvärderingar; Nyttoutvärderingar;

    Abstract : Three senior consultants, that primary work with organisational development and project management has created a model, named PENG, specially adjusted for evaluation of IT-investments. The purpose of this model is to evaluate both the financial and the “softer” values of IT. READ MORE