Essays about: "Caroline Claesson"

Found 1 essay containing the words Caroline Claesson.

  1. 1. Born Digitals internationalization - the challenges and success factors from a business model perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alva Beckman; Caroline Claesson; [2023]
    Keywords : Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

    Abstract : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. READ MORE