Essays about: "Internationalization"

Showing result 1 - 5 of 542 essays containing the word Internationalization.

  1. 1. Curse or Blessing?: The internationalization process of Born Globals in times of COVID-19 : A Swedish Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reema Aqeel Malik; Maximilian Philipp Thomas Weil; [2021]
    Keywords : Internationalization; Born Globals; Sweden; COVID-19; Networks; Business models; Challenges; Crisis management.;

    Abstract : There has been an increase in research on the internationalization of so-called born-globalfirms. However, this research primarily focused on the internationalization process duringcalmer times. So far, little attention has been paid to internationalization during times of crisis. READ MORE

  2. 2. Migrating Abroad : Factors and Experiences of Bangladeshi Students in Umeå, Sweden

    University essay from Umeå universitet/Institutionen för geografi

    Author : Md Lutful Bin Faruq; [2021]
    Keywords : Higher Education; Bangladeshi Students; Sweden; Push and Pull factors;

    Abstract : The predominance of International Higher Education has switched from the USA, Canada, England and Australia, the pioneers of internationalization of higher education, to Europe and other countries. European countries have become the higher study destination for many students from all over the world. READ MORE

  3. 3. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  4. 4. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
    Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

  5. 5. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE