Essays about: "Caroline Thisell"

Found 1 essay containing the words Caroline Thisell.

  1. 1. It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Caroline Thisell; [2018]
    Keywords : Marketing communication; content marketing; content characteristics; entertainment; information; credibility; attitudes; attitudes towards the advertisement; advertising value; social networking sites SNS ;

    Abstract : Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. READ MORE