Essays about: "Caroline Thisell"
Found 1 essay containing the words Caroline Thisell.
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1. It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. READ MORE
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