Essays about: "Hanna Erzmoneit"
Found 2 essays containing the words Hanna Erzmoneit.
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1. It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. READ MORE
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2. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE