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Showing result 1 - 5 of 138 essays matching the above criteria.

1. 1. How do firms acquire strategic human resources for facilitating innovation - A multiple-case study of MNCs which have headquarters in European context

   University essay from Göteborgs universitet/Graduate School

   Author : Zhixing Zhao; Alessia Mazzalai; [2023-07-19]
   Keywords : ;

   Abstract : Nowadays, firms are required to adapt to new innovations trend which is driven by technology, products and business mode. Organizations are facing the challenge of both electrification and automation. As big players, multinational corporations (MNCs) are facing global competition in their business. READ MORE

3. 2. Choosing the Perfect Spot - An exploratory study of the underlying factors behind companies' location decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Fredrik Möller; [2023]
   Keywords : Location decision; Company location; Business placement; Factors impacting company location; Competitive advantage; Technology and Engineering;

   Abstract : Over time, different trends have been spotted in how companies decide to locate their businesses. From the gradual rise of more offshoring of operations, to the recent increase in popularity of returning business domestically again. READ MORE

4. 3. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Savannah Buhler; Tuuli Söder; [2023]
   Keywords : CSR activities; B2B Relationships; Collaboration; Alignment; Differentiation;

   Abstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr  Institution:  School of Business, Society and Engineering, Mälardalen University  Authors:  Savannah Buhler         Tuuli Söder                (99/02/15)                   (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore  Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships?  Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE

5. 4. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

6. 5. The Effects of CBAM on Russian Exports

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Mykola Rozhko; [2022]
   Keywords : Carbon Border Adjustment Mechanism; EU ETS; carbon leakage; Russia; Business and Economics;

   Abstract : In 2021, the EU announced the introduction of a carbon border adjustment mechanism (CBAM) to address the carbon leakage problem, which hampers its efforts to mitigate climate change. One of the CBAM requirements is that if an export party can provide that it paid for used carbon domestically, the corresponding amount will be deducted from the EU importers. READ MORE