Essays about: "B2B buying behaviour"

Showing result 1 - 5 of 6 essays containing the words B2B buying behaviour.

1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

3. 2. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
   Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

   Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

4. 3. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Ida Aldevinge; [2018]
   Keywords : Sensory engagement; informed choices; B2B; design; intervention;

   Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE

5. 4. Decision Criteria : In the B2B Swedish Insurance Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emmy Hellgren; Louise Solar; [2014]
   Keywords : Decision Criteria; purchasing; organizational buying behaviour;

   Abstract : This study examines decision criteria in the business insurance sector. Decision criteria can be used to evaluate and compare and evaluate offers before taking a purchasing decision. READ MORE

6. 5. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

   University essay from IHH, Företagsekonomi

   Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
   Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

   Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE