Essays about: "Competitive reactions."
Showing result 16 - 20 of 25 essays containing the words Competitive reactions..
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16. How to respond to low cost competition – A case study
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE
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17. The Applicability of Competitive Battles in Scenario Planning
University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanAbstract : Issue of study: Since the World War II scenario planning has existed as a strategic planning tool and during the 1970s Pierre Wack introduced this strategic tool for organisations. Even tough the usage of scenario planning often aims to make better strategic decisions there still does not exist any clear method that is niched towards competition. READ MORE
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18. Pride and Prejudice A comparative case study on party response to LGBT-rights in Serbia and Croatia
University essay from Göteborgs universitet/Statsvetenskapliga institutionenAbstract : Substantial research has been devoted to the party systems in Eastern Europe since the demise of the communism, concerning how political parties respond to liberal reform and what competitive patterns it produce. The dominant explanations have been revolving around theories on ‘communist regime types’, explaining the agency of political parties as a product of the structural legacy. READ MORE
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19. Competitive effects of initial public offerings in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : In this paper we examine the competitive effects of initial public offerings (IPOs) in the Swedish financial markets and find that Swedish firms indeed show negative reactions to the IPOs of competing firms both in terms of stock returns and operating performance. We also attempt to explain the level of underperformance by employing two previously proven determinants of competitive IPO effects (leverage and non-financial advantages such as research intensity) but find that leverage does not explain the level of underperformance and that research intense firms experience a greater decline in operating income growth which is contrary to previous research. READ MORE
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20. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE
