Essays about: "Consumer-Green Brand Relationship"
Found 1 essay containing the words Consumer-Green Brand Relationship.
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1. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... READ MORE
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