Essays about: "Consumer-Green Brand Relationship"

Found 1 essay containing the words Consumer-Green Brand Relationship.

  1. 1. Best Friend or Acquaintance? Exploring Brand Relationships between Consumers and Plant-Based Food Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Chia-Yin Liu; [2022]
    Keywords : Brand Relationship; Consumer-Green Brand Relationship; Consumer Value; Plant-Based Food Brands; Business and Economics;

    Abstract : The purpose of the thesis is to explore the relationships between plant-based food brands and their consumers specifically in Sweden. To do this, the study aims to characterize the brand relationships that consumers form with plant-based food brands and understand their perceived green benefits and underlying value when choosing these brands... READ MORE