Essays about: "challenges in entering international market"

Showing result 1 - 5 of 22 essays containing the words challenges in entering international market.

  1. 1. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yannik Puth; [2018]
    Keywords : market research; information sources; networks; international market development; Swedish manufacturing firms;

    Abstract : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. READ MORE

  2. 2. Swedish Edtech Going Global

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Teresa Garcia; Nathalie Thiel; [2018]
    Keywords : Edtech; Internationalisation; Business Model; SME; Born Global;

    Abstract : The educational technology sector is an emergent industry across the world. Highly technological ventures in this field from smaller national markets, such as Sweden, often find themselves soon outgrowing the domestic market, and choose to internationalise quickly to further their growth. READ MORE

  3. 3. Overcoming liabilities in a psychic distant market. The case of Swedish SMEs in Singapore.

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Hellström; [2017-07-27]
    Keywords : SMEs; Newness; Smallness; Foreignness; Singapore; Psychic distant market; Born Global; International New Venture; International Entrepreneurship;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 4. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

    University essay from

    Author : Yao Li; [2017]
    Keywords : MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

    Abstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE

  5. 5. Commercialization Strategies in an Innovative Technology Start-up; A case study of Repiper International AB

    University essay from Göteborgs universitet/Graduate School

    Author : Edoardo Rossi; [2016-10-03]
    Keywords : Commercialization strategy; Technology-based start-up; Entry mode;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE