Essays about: "CUSTOMER SERVICES thesis"

Showing result 1 - 5 of 333 essays containing the words CUSTOMER SERVICES thesis.

  1. 1. Customer Churn Analysis and Prediction using Machine Learning for a B2B SaaS company

    University essay from KTH/Matematisk statistik

    Author : Marie Sergue; [2020]
    Keywords : Churn; statistics; machine learning; Churn; statistik; maskininlärning;

    Abstract : This past decade, the majority of services have been digitalized and data more and more available, easy to store and to process in order to understand customers behaviors. In order to be leaders in their proper industries, subscription-based businesses must focus on their Customer Relationship Management and in particular churn management, that is understanding customers cancelling their subscription. READ MORE

  2. 2. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  3. 3. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  4. 4. Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Kibe; Leo Sondén Karestrand; [2019]
    Keywords : Community Platforms; Convenience; Customer Journey; Customer Experience; Retail; Business and Economics;

    Abstract : Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. READ MORE

  5. 5. Customer Satisfaction in the Digital Era: Exploring How Digital Service Providers Can Leverage Pre-existing Customer Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Annie Hartman; Johanna Elming; [2019]
    Keywords : Customer Satisfaction; Digital Services; Big Data; Logistic Regression;

    Abstract : This thesis reviews common methods and theories for measuring customer satisfaction for companies offering digitized services, with a focus on first movers. Specifically, it is investigated whether these theories are compatible with data-science models using preexisting company data. READ MORE