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Found 2 essays matching the above criteria.

1. 1. Open Minded Innovation: A Case Study on Crowdsourcing for Social Innovation

   University essay from Göteborgs universitet/Graduate School

   Author : Lee Giove; [2020-07-22]
   Keywords : Open Innovation; Crowdsourcing; Crowdsourcing Contest; Crowdsourcing Prize; Social Innovation; Social Impact; Collective Intelligence; OpenIDEO; Early Childhood Development;

   Abstract : This master’s thesis explores how crowdsourcing and, in particular, crowdsourcing contests can be utilized for the advancement of social innovation. Crowdsourcing contests are growing in popularity as a means for generating innovation across multiple sectors. READ MORE

3. 2. Consumer Participation in FMCG Crowdsourcing Contests

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Wijnberg; Jennifer Joan Williams; [2012]
   Keywords : Crowdsourcing Contest; Consumer; FMCG; Motives; Experience; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. READ MORE