Essays about: "Egle Cicenaite"

Found 1 essay containing the words Egle Cicenaite.

  1. 1. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

    University essay from IHH, Marketing and Logistics

    Author : Maria Maciejewska; Egle Cicenaite; [2012]
    Keywords : Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

    Abstract : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. READ MORE