Essays about: "Emil Åberg"

Showing result 6 - 6 of 6 essays containing the words Emil Åberg.

  1. 6. Customer Loyalty And Its Antecedents : With ICA Sverige as a Case

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian Jost Auf Der Stroth; Umaganthan Akilvenithan; Åberg Emil; [2017]
    Keywords : Customer loyalty; brand loyalty; service loyalty; store loyalty.;

    Abstract : Background: Within existing research it is stated that there are many benefits for companies to achieve loyal customers. However, there is disagreement on what customer loyalty is, and how managers can create long-term relationships between the customer and the company. READ MORE