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1. 1. Purchasing digital items in free to play games : Investigating personality theory through an explorative study of League of Legends

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Evgeni Minchev; Torben Schmitt; [2016]
   Keywords : ;

   Abstract : The continuous growth of the gaming industry develops a highly competitive environment, which provides an incubator of innovation. These conditions lead to the emergence of new business models. Free to play as one of those newly and still developing models is currently trending among the game developing and publishing companies. READ MORE