Essays about: "Fanny Wolte"

Found 1 essay containing the words Fanny Wolte.

  1. 1. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fanny Wolte; Anna-Lena Georg; [2015]
    Keywords : Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

    Abstract : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. READ MORE