Essays about: "Five Factor Theory"

Showing result 1 - 5 of 69 essays containing the words Five Factor Theory.

  1. 1. Greener Closets: Understanding Practices of Acquiring Sustainable Fashion

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Falklind; Johanna Viitanen; [2021-07-02]
    Keywords : practice theory; sustainable fashion; reuse; upcycling; sharing; time;

    Abstract : The fashion industry is a large contributor to climate change, therefore sustainable options to acquire clothing need to be further emphasised and explored. A gap regarding the practical aspects of shopping has been identified and by using theories of practice the ‘doings’ of practices within acquisition of sustainable fashion can be studied. READ MORE

  2. 2. Hidden Values or Synergy Effects? What the Market Does Not See

    University essay from

    Author : Lukas Josefsson; Pontus Klarson; [2021-06-30]
    Keywords : Public buyout; bid premium; toehold purchase; acquisition; synergies;

    Abstract : The subject of bid premiums for public buyouts has been researched repeatedly as the premium itself can be hard to fully derive and could greatly affect both the acquirer and other investors involved. This thesis examines whether certain predetermined factors in fact, can be seen to influence the bid premium, looking at the Swedish market during 2005-2020. READ MORE

  3. 3. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  4. 4. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE

  5. 5. Exploring the Design of Nudging in Persuasive Technologies - Improving Sleep Hygiene

    University essay from

    Author : Hung-Chiao Chen; [2021]
    Keywords : persuasive technology; the nudge theory; Type 1 nudging; Type 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sleep; sleep hygiene; scenario-based design; persuasive teknologi; nudge theorin; Typ 1 nudging; Typ 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sömn; sömnhygien; scenariobaserad design;

    Abstract : Research on persuasive technologies for promoting healthy behaviours has been surging in recent years, but these technologies have the risk of being perceived as undesirable meddling. The current study puts forward a non-coercive and libertarian paternalistic alternative - the nudge theory. READ MORE