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Found 2 essays matching the above criteria.

1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
   Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

   Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

3. 2. Sound Logo Perception Investigating Consumer Perception of Sonic Brand Logos

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Henrik Berghe; Georg Södling; Jonathan Peterson; [2021-06-28]
   Keywords : ;

   Abstract : .... READ MORE