Essays about: "INTERNATIONAL BUSINESS STRATEGY CHOICE OF STRATEGY"

Showing result 1 - 5 of 24 essays containing the words INTERNATIONAL BUSINESS STRATEGY CHOICE OF STRATEGY.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

   University essay from SLU/Dept. of Forest Economics

   Author : Sofia Andersson; [2023]
   Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

   Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

4. 3. Corporate Sustainability Strategy: From Formulation to Implementation - A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oriane Marina Rütsche; Jakob Krenn; [2022]
   Keywords : Corporate Sustainability Strategy; Strategy Formulation; Strategy Implementation; Contextual Factors; Business and Economics;

   Abstract : Title: Corporate Sustainability Strategy: From Formulation to Implementation – A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors Seminar date: June 3, 2022 Authors: Jakob Paul Leopold Krenn & Oriane Marina Rütsche Supervisor: Magnus Johansson Course: BUSN09 – Degree Project in MSc International Strategic Management Purpose: This thesis aims at analyzing the process from corporate sustainability strategy formulation to implementation in the EU manufacturing industry exemplified by eight companies of different countries of registration, size, legal forms, and industry sectors. Theoretical framework: While the emphasis in the literature is placed on strategy formulation, implementation has received less attention. READ MORE

5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

6. 5. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE