Essays about: "Identity process. The process-oriented model"

Found 1 essay containing the words Identity process. The process-oriented model.

1. 1. Sustainable Prosumer Identity projects and motives

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Omar Hawasli; Chupei Zhang; [2022]
   Keywords : Consumer culture theory; Prosumer; Prosumption; Identity; Identity motive; Identity process. The process-oriented model; Social Sciences;

   Abstract : As people develop different identities throughout their lifespan, unparalleled challenges such as climate change and COVID-19 and the great tendency to adapt to more sustainable life have encouraged them to opt for types of identities that are more suitable to overcome such challenges. Identities based on purchasing products and services for self-consumption have become less attractive, an inactive stance has been supplanted with a more active one where a growing number of people are more conscious of the adverse effects of their consumption on the environment and society, and more inclined to disengage from the market by refusing overconsumption and forming an identity that is denoted by anti-consumption or self-production. READ MORE