Essays about: "Influencing of pricing strategy"

Found 4 essays containing the words Influencing of pricing strategy.

  1. 1. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  3. 2. Dynamic Pricing Communication

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Steven Ly; [2018]
    Keywords : Data sharing; Dynamic pricing; Parking industry; Parking tariffs; Protocol; Datakommunikation; Dynamisk prissättning; Parkeringsindustrin; Parkeringstariffer; Protokoll;

    Abstract : Parking is an old concept, which fundamentally involves leaving a vehicle at a place. Parking has been considered as a subsidiary activity to owning a car. However, these days owning a car has become the norm, which leads to a greater demand for parking. READ MORE

  4. 3. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Keywords : Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Abstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE

  5. 4. Pricing as an Organizational Process - A case study on organizational characteristics affecting the pricing process

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2012]
    Keywords : Pricing Process; Pricing Strategy; Organizational Structure; Decision-making;

    Abstract : For a long time there has been a gap between the performed research and what companies experience with respect to pricing processes. Currently, there is no extensive research in the subject; still many companies are working with the problem, both directly and indirectly. READ MORE