Essays about: "Jägermeister"

Found 1 essay containing the word Jägermeister.

  1. 1. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
    Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE