Essays about: "millennials"

Showing result 1 - 5 of 195 essays containing the word millennials.

  1. 1. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  2. 2. How to narrow the intention-behaviour gap of sustainable textile consumption from the perspectives of retailers and Millennial consumers : A qualitative study in the Netherlands

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : R.J van den Bosch; Eleonora Vos; [2022]
    Keywords : Sustainable Consumption; Textile Industry; Sustainable Textile; Millennials; Intention-Behaviour Gap; Textile Retailers.;

    Abstract : Background: The textile and apparel industry is seen as one of the most polluting industries of these times. Consumers and retailers are both considered important stakeholders in the textile supply chain. READ MORE

  3. 3. The meaning of office space for Millennials' identification with their organisation

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hannah Rose; [2022]
    Keywords : ;

    Abstract : This master thesis examines the relationship between physical office space and organisational identification. In this context, the paper investigates the importance Millennials place on the physical office as a work environment and the extent to which identification with organisations (OID) has changed as a result of the sudden removal of the office in the wake of the Covid-19 pandemic. READ MORE

  4. 4. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Eric Adam George Akiba; Robin Jonsson; [2022]
    Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE

  5. 5. Leading The Millennial Workforce : A study linking empowering leadership and millennial needs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Christian Campello Engren; Roxána Raj; [2022]
    Keywords : millennials; empowering leadership; motivation; leadership; generational differences; Gen Y;

    Abstract :  Background: Leadership practices in general are of great interest and today’s workforce mainly consist of people from the millennial generation. As this phenomenon is becoming apparent, management must adapt to the changing needs of employees. READ MORE