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Found 2 essays matching the above criteria.

1. 1. Fan Engagement Practises Through Digital Utilisation to Generate Revenue: A Manchester City Football Club Case Study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : James McHugh; Oliver Manuel Krieg; [2021]
   Keywords : Digital Utilisation; Football Industry; Fan Engagement; Monetisation; Business and Economics;

   Abstract : The purpose of this study is to contribute to existing research and add new research within the field of fan engagement practises that can be used through digital utilisation, in order to generate revenue within the football industry. The outcomes from the research are designed in a way that can assist other clubs and their management teams within the industry, who are looking to improve their offering in this area. READ MORE

3. 2. Corporate Social Responsibility (CSR): Using Stakeholder Engagement in Order to Improve Performance

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : James McHugh; Gustav Jönsson; Osama AL-Eryani; [2019]
   Keywords : CSR; stakeholder engagement; organizational performance;

   Abstract : .... READ MORE