Essays about: "Fan Engagement"
Showing result 1 - 5 of 31 essays containing the words Fan Engagement.
-
1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
-
2. Romantic Interactions and Gender in Reality Television : Fan Engagement in the Comment Fields of Love Island Sweden
University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)Abstract : .... READ MORE
-
3. Data-driven decisions in Sports
University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknikAbstract : In recent years, many sectors such as insurance, banking, retail, etc. have adopted Big Data architectures to boost their business activities. Such tools not only suppose a greater profit for thesecompanies but also allow them to gain a better understanding of their customers and their needs. READ MORE
-
4. The Race to Success: Navigating the Roadblocks to Formula E's Popularity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE
-
5. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE