Essays about: "Jonas Bukenas"

Found 1 essay containing the words Jonas Bukenas.

  1. 1. Benefits of Sponsoring a Football Club: An Event Study

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Jonas Bukenas; [2014]
    Keywords : Football; Sponsorships; Event study; Champions League;

    Abstract : Motivated by an increasing interest in sports industry, this paper examined the relationship between a football club's performance in the UEFA Champions League and its jersey sponsor's stock price. The paper aims to quantify the benefits of football sponsorships, expand current academic knowledge about sport sponsorships and provide insights why companies are investing increasing amounts of money into football clubs. READ MORE